Clara Llopart
Creative with a strategist's head. I read advertising, internet and consumer culture sociologically — and turn what I find into content, campaigns and communities people actually want to talk about.
Creative with a strategist's head. I read advertising, internet and consumer culture sociologically — and turn what I find into content, campaigns and communities people actually want to talk about.
Hi! I'm Clara, probably the fastest talker you know, and deeply passionate about creativity, communication, and connection.
What drives me is creativity with purpose: experimenting, learning, and finding the "je ne sais quoi" that makes concepts truly connect. There is nothing that I truly enjoy more than creating.
My passion is transforming insights into ideas, and ideas into campaigns that spark conversation, inspire — or just bring you a chuckle.
My own platform: I read advertising and internet culture the way some people read films, and name the patterns hiding inside the things we buy and scroll. A working case study in voice, niche and audience-building.
A university project that turned strangers on campus into potential matches — proving that the best connections happen when you least expect them.
"Més que una agència, som la teva kolla." A creative agency built to help Catalan music talent turn their craft into a career that actually gets seen — because great music deserves great strategy.
A breast cancer awareness campaign built around a cultural contradiction — everyone claims to love boobs, yet prevention is left to the few. Meet the Partido de Protección de Pechos.
An immersive campaign experience that challenged how we perceive reality — using creative strategy to spark genuine conversation.
After completing my bachelor's degree, I boarded a plane and moved to Scotland to pursue a Master of Science at the University of Stirling.
Since the beginning of my academic journey, I had been deeply fascinated by the intersection of science and communication, and this program allowed me to explore that relationship further while building a solid foundation in the science of communication. I thoroughly enjoyed every aspect of the experience and gained a new and insightful perspective on the field.
I graduated from the program with distinction and was also honoured to receive a distinction for my dissertation — a significant achievement for me.
Through my bachelor's degree in Advertising and Public Relations, I gained a solid foundation in the advertising industry while being consistently challenged to think creatively. I was also honoured to receive a distinction for my dissertation.
As part of my experience at UPF, I was lucky to spend a year studying in Madrid at Complutense University, where I worked with the neuromarketing team on their research and received two distinctions.
I loved Madrid, especially its sunny skies.
My newsletter and the home of my best thinking: long-form cultural analysis — advertising, internet, consumption — read sociologically. I name the patterns hiding inside the things we buy and scroll. The companion to @claraycreativa, where the ideas get room to breathe.
One of my proudest achievements is the research I conducted for both my bachelor's and master's theses, focused on misogyny online and its spread.
This has been a central area of interest for me — something I am deeply passionate about. I hope to continue exploring this topic in the future and contribute to meaningful change through my work.
In 2022, I launched my own podcast on Spotify focused on the world of communication. I used it as a platform to share research across different areas — the over-saturation of commercials, Instagram, and the use of PR strategies by world leaders like Donald Trump.
The podcast concluded in 2023, but I hope to relaunch it in a new form in the future.
I believe creativity grows when you step away from the screen. I'm always learning something new — from the latest comms theory to how to land a kickflip. These are the things that keep me curious, grounded, and genuinely alive.
Skating as a lifestyle. I've been part of this community long enough to know that the culture, the people, and the grit are what make it something you never really leave.
Wakesurfing and not being afraid to fall. There's something about riding a wave that teaches you more about resilience than any workshop ever could.
Twenty metres down, the world gets quiet and everything feels simple. I believe in finding spaces where you have to be completely present.
